by 10999.

We all have brilliant ideas: this book that would definitely be a bestseller, that company that would revolutionize its sector, a clothing line or an app; and of course we could record a number 1 hit single – as long as we can sing in the shower. Yet, very little of those bazillion dreams actually get put into practice.

Every great invention we use every day was most likely once a wicked thought in someone’s creative mind – but (and this is the most important thing): it found its way out of there, onto paper, into factories, to the consumer. This very magazine itself was at the stage of a vague idea by our founder Moriarty. I clearly remember when she pitched it to me and I was all in for it. It took weeks to make the vision clearer, to find writers and to set up the website. Yet, here we are today, and you sitting in front of the computer or your phone is the living proof that those ideas can turn into something fantastic.

Great people have great dreams – but what separates them from awesome people with awesome dreams is that the second group actually turns the sparks of ideas into something real. I don’t think that all of those projects will succeed, but at least those people took the first step and started.

But why is this very moment of starting so hard? I would like to use a mathematical analogy to illustrate my thoughts. Imagine the progress of your idea as a number line. If you are at 3, you have to work 4 times more to reach 12 and so on. Even if you want to reach 1,000,000 you will still find a number to multiply the first one with. It is a big number which means a lot of work, but that number exists. However, if there is nothing there yet, if you are at 0, there is no number in the world to multiply it with to even reach 0,001.

The beginning might be hard, but it is also a highly positive moment full of drive, creativity and enthusiasm. Maybe some of the fears you had beforehand just turn into dust because you realize they have no importance at all once you’re actually doing the project. Maybe new obstacles or chances appear or you get a completely different view on your topic. None of this guarantees that we will invent the new iPhone or tripadvisor, but it is worth a shot.

Yes, starting is hard, but it’s better than to always wonder “what if”. I am sure there are a ton of brilliant ideas in your mind; if you’ve always “waited” for a sign to actually go through with one of them: this is it.